 |
Identify and package
selling points |
| |
| > Offer strategic advice
on positioning and marketing |
| > Identify selling points
and develop key messages |
| > Identify major industry
concerns and provide market analysis |
|
|
Manage public perception
of corporate image and generate favourable
market sentiment |
| |
| > Map out tailor-made IR
& PR activities for different
audiences |
| > Arrange accurate and positive
media coverage |
| > Provide presentation and
media training |
| > |
Counsel on effective interaction
with investors, research
analysts and journalists |
|
| > Monitor relevant local
media coverage |
|
|
Build up investors'
confidence and interest in the company |
| |
| > Solicit analysts' research
reports |
| > Generate favourable professional
commentaries |
|
|
Maintain secondary
market momentum |
| |
| > Arrange stock columnist
and broker meetings |
|
